Tahlequah Daily Press

Editorials

May 29, 2013

Facebook good for posting future events

TAHLEQUAH — With more and more Daily Press readers using our Facebook page as a supplemental way to get information to the public, another explanation on how to streamline the process seems in order. Here, brevity is the key.

While we continue to run full-length press releases in the print and e-editions that have been submitted by readers, institutions and businesses in our community, we’ve necessarily had to limit the length of Facebook posts. One reason is because we’ve learned – as have many other Facebook users – that lengthy posts often do not get read.

Social media users pick up their information on the fly, and they’re generally interested in only the basic details: the “who, what, when, where and how” that journalists are taught to put in the “lede” – the first paragraph – of their stories. So as a general rule of thumb, we try not to post briefs that are so long that a reader has to click “See More” to get the rest of the story. We’ve found most people don’t bother to click.

Another thing we’ve learned from our Facebook “friends” is they don’t like to be inundated with dozens of posts each day. Not only do they want us to keep posts brief, they’d prefer we only post especially pertinent stuff so as not to clog up their news feeds. That’s why our 6,365 friends (at this writing!) can expect to see twice-daily updates on what we’ll have in the next day’s edition; regular updates, as needed, on breaking news stories; reminders of polls and other information on our website; our Saturday Forum, and other platforms for interactive discussion; links to especially noteworthy staff-produced stories; and announcements of upcoming community events.

That last item – the community events – is where you, our readers, come in. We limit these posts to events that will be of general interest to the community at-large, and they must be of a nonprofit nature. For instance, a couple of businesses have asked us to post announcements of sales. That type of material is considered “advertising,” as opposed to news.

There are two ways to get a brief on our Facebook page. One is to email us the brief for publication in the print and e-editions, and then request that the brief also be posted on Facebook. The second way is to send us a private message on our Facebook page, which is at www.facebook.com/tdpress. We ask that readers not use the “recommendations” feature on Facebook; those are automatically deleted and therefore are not available for public perusal. When people make posts on other posts that are completely unrelated, we also remove those.

We many post a brief when we initially receive it, and then once again, a day or two before the event, as a reminder. Because our small staff simply doesn’t have time to man our Facebook page 24/7, and also because we don’t want to clog the news feed for our “friends,” we must necessarily impose limits on how many times a given item can be posted.

Those reasons are also the basis of our request that posts through private message on Facebook should be received at least 24 hours in advance of the event, and 48 hours if on a weekend. Although we monitor the page regularly, a post received at, say, 10 p.m. on a Saturday night for an event taking place at 1 p.m. Sunday might not be seen by one of us until it’s too late. Remember, the more time you give us to promote your event, the more people we can expect to see it.

We’ve been told by many people that are Facebook postings have boosted attendance at their events, especially among the younger crowd. So we urge you to take advantage of this feature. We also know many older folks shy away from social media, but for now, it’s “here” and it’s “now,” and as long as that’s the case, it behooves all of us to use that platform, as well as any others that can grab public attention.

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Editorials
  • Ban on wage hikes by municipalities a mark of hypocrisy

    The words “God” and “governor” may share the same first two letters, but the two are hardly interchangeable.
    But let’s assume Gov. Mary Fallin really isn’t deluded enough to place her powers on the level of a deity. What rationale would a woman who has championed smaller government and local control use to explain her hypocrisy in banning individual Oklahoma cities from raising minimum wages in their jurisdictions?

    April 18, 2014

  • Community cleanups a good way to ensure our collective success

    This is our community – and it’s no better than what we make it. Let’s make it look great.

    April 16, 2014

  • Attack at school in Pennsylvania: Mental illness root of problem

    Washington’s crusade against guns was dealt a severe blow on Wednesday. No, it wasn’t the Supreme Court curtailment of the Second Amendment right of all Americans to own firearms. It wasn’t an executive order handed down by the administration. It was the brutal assault by a high school student in Pennsylvania against his fellow students – with a knife.

    April 14, 2014

  • People with faulty zippers should be booted from office

    We may forgive, but we shouldn’t forget, because there’s serious work to do in Washington. That work will never be accomplished as long as flawed zippers - literally or figurately – are a pervasive problem.

    April 11, 2014

  • Do your part to fight animal and child abuse

    It’s hard to change the habits of an abuser, especially when mitigating factors – such as alcohol or drugs – are involved. And these patterns tend to repeat themselves in successive generations. But all of us can take one small step to help eradicate this epidemic, and that is to report it when we see it.

    April 9, 2014

  • NSA head lies to Congress, and seems to get away with it

    Is there an obvious pattern of criminality within these governmental agencies? If so, why isn’t the Judicial Department investigating?

    April 7, 2014

  • Pass for rich kiddie rapist proves that justice isn’t blind

    Someone in Wilmington, Del., needs to keep an eye on Superior Court Judge Jan Jurden for the next few months, because she might improve her standard of living due to a sudden influx of cash.
    There’s no other way to explain why Jurden would have sentenced an ultra-wealthy heir to the du Pont fortune to probation for raping his 3-year-old daughter. It’s an outrageous miscarriage of justice that once again proves when it comes to the U.S. justice system, the elite get a pass almost every time.

    April 4, 2014

  • Maybe it’s not $3.2B, but state should still account for tribal cash

    In an editorial published last week, the Daily Press said that through tribal compacts, the state of Oklahoma received about $3.2 billion in annual revenue, partly attributable to the 117 casinos (or 118, in some reports) run by 33 tribes in the state. The information we accessed for that piece was confusing, and had a typo or two, which may have led us to overstate – to a considerable degree – how much money the tribes actually give the state.

    April 2, 2014

  • Tribal compacts should mean state has money to perform its functions

    Oklahoma should be rolling in the dough. The statistics bear that out. Thirty-three American Indian tribes operate 117 casinos in this state. Thanks to “compacts,” these tribes have been sharing the wealth with the state of Oklahoma. And thanks to the casinos, that wealth is substantial.

    March 28, 2014

  • It’s time to turn in your candidate announcements

    If you are running for a political office for which Cherokee County voters can cast ballots, it’s time to turn in your announcement. We’ve already run a few, and expect several more. The primary elections are Tuesday, June 24, with the registration period to vote in this election closing Thursday, May 30.

    March 24, 2014

Poll

What to you think of a state Legislature proposal to forbid cities from raising the minimum wage? Choose the closest to your opinion.

The federal government should set the minimum wage across the board.
States should be allowed to raise their minimum wages, but not cities.
Both states and cities should be allowed to raise their minimum wages.
Cities should be allowed to raise their mimum wages, but not states.
There should be no minimum wage at all.
Undecided.
     View Results
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