Tahlequah Daily Press

Editorials

May 29, 2013

Facebook good for posting future events

TAHLEQUAH — With more and more Daily Press readers using our Facebook page as a supplemental way to get information to the public, another explanation on how to streamline the process seems in order. Here, brevity is the key.

While we continue to run full-length press releases in the print and e-editions that have been submitted by readers, institutions and businesses in our community, we’ve necessarily had to limit the length of Facebook posts. One reason is because we’ve learned – as have many other Facebook users – that lengthy posts often do not get read.

Social media users pick up their information on the fly, and they’re generally interested in only the basic details: the “who, what, when, where and how” that journalists are taught to put in the “lede” – the first paragraph – of their stories. So as a general rule of thumb, we try not to post briefs that are so long that a reader has to click “See More” to get the rest of the story. We’ve found most people don’t bother to click.

Another thing we’ve learned from our Facebook “friends” is they don’t like to be inundated with dozens of posts each day. Not only do they want us to keep posts brief, they’d prefer we only post especially pertinent stuff so as not to clog up their news feeds. That’s why our 6,365 friends (at this writing!) can expect to see twice-daily updates on what we’ll have in the next day’s edition; regular updates, as needed, on breaking news stories; reminders of polls and other information on our website; our Saturday Forum, and other platforms for interactive discussion; links to especially noteworthy staff-produced stories; and announcements of upcoming community events.

That last item – the community events – is where you, our readers, come in. We limit these posts to events that will be of general interest to the community at-large, and they must be of a nonprofit nature. For instance, a couple of businesses have asked us to post announcements of sales. That type of material is considered “advertising,” as opposed to news.

There are two ways to get a brief on our Facebook page. One is to email us the brief for publication in the print and e-editions, and then request that the brief also be posted on Facebook. The second way is to send us a private message on our Facebook page, which is at www.facebook.com/tdpress. We ask that readers not use the “recommendations” feature on Facebook; those are automatically deleted and therefore are not available for public perusal. When people make posts on other posts that are completely unrelated, we also remove those.

We many post a brief when we initially receive it, and then once again, a day or two before the event, as a reminder. Because our small staff simply doesn’t have time to man our Facebook page 24/7, and also because we don’t want to clog the news feed for our “friends,” we must necessarily impose limits on how many times a given item can be posted.

Those reasons are also the basis of our request that posts through private message on Facebook should be received at least 24 hours in advance of the event, and 48 hours if on a weekend. Although we monitor the page regularly, a post received at, say, 10 p.m. on a Saturday night for an event taking place at 1 p.m. Sunday might not be seen by one of us until it’s too late. Remember, the more time you give us to promote your event, the more people we can expect to see it.

We’ve been told by many people that are Facebook postings have boosted attendance at their events, especially among the younger crowd. So we urge you to take advantage of this feature. We also know many older folks shy away from social media, but for now, it’s “here” and it’s “now,” and as long as that’s the case, it behooves all of us to use that platform, as well as any others that can grab public attention.

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Editorials
  • Tourism Council and chamber should cut the proverbial cord

    They are defined by two separate purposes and operate under two distinctive sets of bylaws, but years of conflicting opinions have left lingering questions and confusion over the relationship between the decades-old Tahlequah Area Chamber of Commerce and the younger Tahlequah Area Tourism Council.

    July 30, 2014

  • NSU needs to be more candid when its plans go awry

    Many area residents were disappointed to learn this week that the NSU Fitness Center, and its all-important indoor lap pool, won’t open next month, as originally announced.
    This latest delay is no surprise.

    July 28, 2014

  • Higher premiums a just reward for drunken drivers

    Over the past several years, Oklahoma has slipped in many of the polls that count. This week, we learned Tulsa is No. 4 on a list of cities with high rates of fatal DUI accidents. Is anyone really surprised?

    July 25, 2014

  • Maybe it’s time to think about having another BalloonFest

    The 18th annual BalloonFest was the last one held, in 2010. In summer 2011, when the Daily Press staff hadn’t heard anything about the much-anticipated event, we started asking questions.

    July 23, 2014

  • If you see a drunken driver, take the time to call in a report

    If you see something, say something. You’ve heard the warning, and seen it imprinted on placards at airports. In the wake of 9/11, it became a national mantra, mainly aimed at spotting potential terrorist activities. But it’s good advice anytime, and for any reason, even at the local level.

    July 14, 2014

  • City officials should stop squabbling and try to work together

    It’s bad enough that the Chamber of Commerce scandal has given Tahlequah a black eye. But if the bickering among city officials doesn’t stop, the community will have a complete set of shiners for its public face.

    July 11, 2014

  • Only full disclosure will restore trust in the chamber

    Despite pressure from some quarters, neither the Press nor anyone else who values full disclosure will be clamming up until all the facts are known, and those who are responsible meet with justice.

    July 10, 2014

  • Only full disclosure will restore trust in the chamber

    A few board members for the Tahlequah Area Chamber of Commerce are saying they’ve heard nothing but positive things lately – about the chamber itself, and presumably, about themselves.

    July 9, 2014

  • Employer-sponsored insurance may now be a ‘hostage’ situation

    When the fallout settles from the Supreme Court’s Hobby Lobby decision, many Americans might decide they’re better off with health insurance that doesn’t come from their boss.

    July 7, 2014

  • With confidence in Congress at 7 percent, time for a new slate

    Note to Congress: We don’t like you. Not at all.
    A Gallup poll released Monday, June 30 confirmed what most of us already know: the American public is disgusted with the House and Senate. The survey recorded the lowest level of confidence since Gallup began asking the question in 1991: a whopping 7 percent. That’s not a typographical error; it’s a single digit.

    July 2, 2014

Poll

Do you think "blue laws" related to Sunday alcohol sales in Oklahoma should be relaxed? Choose the option that most closely reflects your opinion.

Alcoholic drinks should be sold Sundays in restaurants and bars, and liquor stores should be open.
Alcoholic drinks should be sold Sundays in restaurants and bars only; liquor stores should stay closed.
Liquor stores should be open Sundays, but drinks should not be served anywhere on Sundays.
The law should remain as it is now; liquor stores should be closed, and drinks should be served on Sundays according to county option.
No alcohol should be sold or served publicly on Sundays.
Undecided.
     View Results
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