Tahlequah Daily Press

Editorials

September 18, 2013

Pardon our dust while we grow

TAHLEQUAH — When it comes to producing the newspaper and maintaining our online products and social media sites, it’s been business as usual this week at the office – but with a twist. We’ve been replacing the carpeting, following on the heels of an interior painting project that was on tap last month.

By now, almost everyone in Tahlequah has noticed that new carpeting, paint and bold signs, both indoors and out, aren’t the only changes we’ve made. A few months ago, we started building our social media presence, starting with Twitter; our Facebook page had already been in place for a couple of years. We’ve added other sites – like Instagram, Pinterest and Google+ – to the mix, and created a colorful digital logo. Multimedia Editor Sheri Gourd is developing a plan of action that will offer readers more ways to connect with us.

But the most dramatic change came last week, when we unveiled our new print design. We’ve spent a couple of months looking at other standout publications, selecting fonts and building graphic elements to incorporate into our new “look.” No newspaper can be all things to all people, and there are always going to be folks who don’t like what any given publication is doing with its look or content. But so far, the vast majority of opinions we’ve heard on our redesign have been positive.

Readers will have immediately noticed the most obvious transformations: a bold new front-page “flag,” the addition of more graphics, larger photos, a spotlight on our online presence, and crisper standing heads and column blocks. More subtle, but just as important, is our move away from the old “Times” body copy to a more modern font. Almost everyone we’ve talked to has commented on the improved readability, though they might not be able to put their finger on exactly what’s changed about the text. In a nutshell, we’re using a clearer, cleaner and more “open” typeface. If you compare our current editions with one from earlier this month, you’ll see what we mean.

Another addition to the lineup is our “online exclusives” component. This is a bonus feature especially for print subscribers, to help familiarize them with our website, www.tahlequahTDP.com. Our website offers a selection of the “best of the best” from each day’s print edition, but it also boasts sidebars to stories in the paper, as well as standalone features, that you can’t find anywhere else.

Enhanced digital products have augmented our multimedia company in other ways, too. For instance, in the past, high school football fans had to wait two days to read all about it in the Sunday edition. But this season, Sports Editor Ben Johnson is posting game stories Friday night and Saturday morning to our website – which means readers can now get their prep football recaps at least 24 hours earlier than they have in years past. And folks who follow Ben on Twitter (@BenJohnsonTDP) can get play-by-play action through his tweets.

It’s a changing world when it comes to the media, and the Tahlequah Daily Press is changing with it. Stay tuned and watch us grow!

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Editorials
  • If you see a drunken driver, take the time to call in a report

    If you see something, say something. You’ve heard the warning, and seen it imprinted on placards at airports. In the wake of 9/11, it became a national mantra, mainly aimed at spotting potential terrorist activities. But it’s good advice anytime, and for any reason, even at the local level.

    July 14, 2014

  • City officials should stop squabbling and try to work together

    It’s bad enough that the Chamber of Commerce scandal has given Tahlequah a black eye. But if the bickering among city officials doesn’t stop, the community will have a complete set of shiners for its public face.

    July 11, 2014

  • Only full disclosure will restore trust in the chamber

    Despite pressure from some quarters, neither the Press nor anyone else who values full disclosure will be clamming up until all the facts are known, and those who are responsible meet with justice.

    July 10, 2014

  • Only full disclosure will restore trust in the chamber

    A few board members for the Tahlequah Area Chamber of Commerce are saying they’ve heard nothing but positive things lately – about the chamber itself, and presumably, about themselves.

    July 9, 2014

  • Employer-sponsored insurance may now be a ‘hostage’ situation

    When the fallout settles from the Supreme Court’s Hobby Lobby decision, many Americans might decide they’re better off with health insurance that doesn’t come from their boss.

    July 7, 2014

  • With confidence in Congress at 7 percent, time for a new slate

    Note to Congress: We don’t like you. Not at all.
    A Gallup poll released Monday, June 30 confirmed what most of us already know: the American public is disgusted with the House and Senate. The survey recorded the lowest level of confidence since Gallup began asking the question in 1991: a whopping 7 percent. That’s not a typographical error; it’s a single digit.

    July 2, 2014

  • New chamber head needs to be free from scandal’s taint

    Every time another layer is peeled off the unfolding saga of the Tahlequah Area Chamber of Commerce embezzlement case, those going through the records hope they might see a light at the end of the tunnel. So far, that hasn’t happened.

    June 30, 2014

  • Does fracking cause earthquakes? Just in case, get insurance

    There are no professional geologists on the staff of the Tahlequah Daily Press, so we can’t unequivocally say just how much damage fracking is causing to the environment.

    June 27, 2014

  • As chamber scandal expands, plenty of blame to go around

    If the proverbial buck being passed over the Tahlequah Area Chamber of Commerce scandal were a real dollar bill, it would already be worn so thin you could read this newspaper through it.

    June 23, 2014

  • Suicide prevention bill may solve other problems as well

    A bipartisan bill signed into law recently by Gov. Mary Fallin could give schools they leverage and resources they need to help thwart suicide.
    If the initiative works, it could make giant strides in reversing an alarming trend in suicide among teens, and increasingly, among pre-teens. That’s especially important for Oklahoma, where the suicide rate per capita is the 13th highest in the nation.

    June 20, 2014

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