CLEARWATER, Fla. —
Sporadic readers will want to pick up a copy of the Sunday, April 21 Daily Press. It will contain the first “wave” of our annual Progress edition.
“Progress” is the biggest supplement the Press publishes annually, and we’ve been producing it in its current form since the late 1980s. Because of its bulk, a few years ago, we decided that, rather than publishing it the last Sunday of April, we would divide it in half. The first two or three sections published the next-to-last Sunday of the month, with the remaining sections going out the next week.
This weekend, readers will be able to peruse the first two sections, Education and Lifestyles. The latter contains a special Health insert. The Business and Green Country sections will publish the following weekend. The final section, devoted to the Cherokee Nation, is slated to appear on the stands the second weekend in May.
The impetus behind the Progress edition is to update readers on what’s been happening with our area businesses, schools and organizations. Parents, clients, customers and group members get a rundown on services, products and programs, and updates on how these entities have worked to improve and enhance what they offer – what makes them such a vital part of this community.
Each year’s edition always has a theme, which we use for staff-written stories on our section covers. Although advertisers in the Progress edition don’t necessary have to adhere to the theme, we encourage them to do so.
The 2013 theme is “Getting Connected,” and it focuses on the seemingly overnight technological revolution that has opened vistas we never would have imagined even a decade ago. More and more businesses, schools, and organizations are plugging into the Internet, using web-based computer applications to support their efforts.
Business customers and clients, club members, and parents of school children are being reached through social media like Facebook and Twitter. Even in a community as small as Cherokee County, it’s a rare business, indeed, that doesn’t have its own website, or at least access to one through a cooperative project. Smartphones are the order of the day, and tablets like iPads are becoming indispensable to give customers on-the-spot visuals to help them make informed decisions.
For each section, we’ve talked to a variety of local leaders, officials, educators and entrepreneurs about some of the ways they’ve taken advantage of new technology to enhance their missions. When you read these stories, you may be surprised at how savvy the folks in our little burg have become.
We invite our loyal readers to take time this weekend to read some of the success stories, and to share them with others. We think you’ll want to get the second installment next weekend, as well.
And by the way, if you’re a business owner or manager, there’s still time to participate in Progress 2013, if you hurry. Call one of our ad reps today, and we’ll see what we can do for you!