Tahlequah Daily Press

Editorials

August 19, 2013

Multimedia: We’re not just a ‘paper’ anymore

TAHLEQUAH — A number of people have already noticed significant changes to the Daily Press over the past few weeks. But that’s just scratching the surface of the ambitious plans we have in store for our multimedia franchise.

Did the phrase “multimedia franchise” give you pause? Anyone keeping up with the rapidly-changing media industry understands an old axiom that applies so aptly today: Evolve or die.

With today’s focus on social media and other emerging forms of mass communication, a company that relies solely on a print newspaper to meet the needs of its audience is almost certain to founder. That’s true whether the market is a small town in Oklahoma, or a teeming metropolis like New York City.

While we may not be able to be all things to all people, we can be many things to many people. This is why the “multimedia” concept is so important in the 21st century.

Our print newspaper is our core product, and  the one to which traditionalists turn for information. Some changes you may have observed are on our front page, where we’re trying to shine an intense spotlight on the top story of the day with as much clarity as possible – to will catch the eye of a person strolling past a newsrack. There will still be “slow news days,” but we’re brainstorming on ways to ensure value in every edition.

For several years, we’ve been offering most staff-written stories on our website, at www.tahlequahdailypress.com. Many readers, especially younger ones and busy professionals on the go, prefer this platform. We’re proud to say we’ve won first place in the state for our website the past two years in the Oklahoma Press Association’s Better Newspaper Contest. But we won’t rest on our laurels; we’re making changes there, too. We’re starting to add online exclusive content, which we hope print and e-edition subscribers will find useful and interesting. And speaking of our e-edition, that’s undergone alterations in recent months. We’ve segued into a more user-friendly platform, and as new features are added, readability and ease of access will be enhanced.

A few years ago, we launched our Facebook page (www.facebook.com/tdpress), and we’re closing on 7,000 “likes.” We’re moving to a more dynamic look there, with more photos with our posts, but we’ll continue to offer our twice-daily budget updates; breaking news on crime, weather, sports, and key meetings and events; polls and reader queries; links to intriguing stories on our website or others; community calendar tidbits; and promotions we’re doing. Of course, we’ll continue the popular Saturday Forum, wherein “friends” can discuss pertinent topics of the day.

And now, to augment our initial foray into the world of social media, we’ve added Twitter to the mix (twitter. com @Tahlequah TDP). Statistics show that while many older adults may be embedded in the Facebook world, the younger set is more engaged in Twitter – a way to broadcast information in “tweets” of no more than 140 characters each. That may seem restrictive to the novice, but a tweet is much more than the sum of its characters. It can include links to other sites, photos, and “tags” that, if used properly, can both gather and disseminate information in ways never thought possible just a few short years ago. Each news staff member has a Twitter account,  to keep “followers” abreast of respective beats. Collectively, we have nearly 1,250 followers.

But we’re not finished. We’ve just dipped our toes into the waters of Instagram, where we’ll be uploading (and stylizing) some of the best photos our staff members take each week. We’ll soon be introducing Pinterest boards to categorize our coverage and further profile our photos.

In today’s globalized, lightning-paced and eclectic society, consumers of information, products and services are looking for new ways to get what they want. We hope we can meet you there, in as many niches as we can. Stay tuned!

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Editorials
  • NSU needs to be more candid when its plans go awry

    Many area residents were disappointed to learn this week that the NSU Fitness Center, and its all-important indoor lap pool, won’t open next month, as originally announced.
    This latest delay is no surprise.

    July 28, 2014

  • Higher premiums a just reward for drunken drivers

    Over the past several years, Oklahoma has slipped in many of the polls that count. This week, we learned Tulsa is No. 4 on a list of cities with high rates of fatal DUI accidents. Is anyone really surprised?

    July 25, 2014

  • Maybe it’s time to think about having another BalloonFest

    The 18th annual BalloonFest was the last one held, in 2010. In summer 2011, when the Daily Press staff hadn’t heard anything about the much-anticipated event, we started asking questions.

    July 23, 2014

  • If you see a drunken driver, take the time to call in a report

    If you see something, say something. You’ve heard the warning, and seen it imprinted on placards at airports. In the wake of 9/11, it became a national mantra, mainly aimed at spotting potential terrorist activities. But it’s good advice anytime, and for any reason, even at the local level.

    July 14, 2014

  • City officials should stop squabbling and try to work together

    It’s bad enough that the Chamber of Commerce scandal has given Tahlequah a black eye. But if the bickering among city officials doesn’t stop, the community will have a complete set of shiners for its public face.

    July 11, 2014

  • Only full disclosure will restore trust in the chamber

    Despite pressure from some quarters, neither the Press nor anyone else who values full disclosure will be clamming up until all the facts are known, and those who are responsible meet with justice.

    July 10, 2014

  • Only full disclosure will restore trust in the chamber

    A few board members for the Tahlequah Area Chamber of Commerce are saying they’ve heard nothing but positive things lately – about the chamber itself, and presumably, about themselves.

    July 9, 2014

  • Employer-sponsored insurance may now be a ‘hostage’ situation

    When the fallout settles from the Supreme Court’s Hobby Lobby decision, many Americans might decide they’re better off with health insurance that doesn’t come from their boss.

    July 7, 2014

  • With confidence in Congress at 7 percent, time for a new slate

    Note to Congress: We don’t like you. Not at all.
    A Gallup poll released Monday, June 30 confirmed what most of us already know: the American public is disgusted with the House and Senate. The survey recorded the lowest level of confidence since Gallup began asking the question in 1991: a whopping 7 percent. That’s not a typographical error; it’s a single digit.

    July 2, 2014

  • New chamber head needs to be free from scandal’s taint

    Every time another layer is peeled off the unfolding saga of the Tahlequah Area Chamber of Commerce embezzlement case, those going through the records hope they might see a light at the end of the tunnel. So far, that hasn’t happened.

    June 30, 2014

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