Tahlequah Daily Press

Editorials

August 19, 2013

Multimedia: We’re not just a ‘paper’ anymore

TAHLEQUAH — A number of people have already noticed significant changes to the Daily Press over the past few weeks. But that’s just scratching the surface of the ambitious plans we have in store for our multimedia franchise.

Did the phrase “multimedia franchise” give you pause? Anyone keeping up with the rapidly-changing media industry understands an old axiom that applies so aptly today: Evolve or die.

With today’s focus on social media and other emerging forms of mass communication, a company that relies solely on a print newspaper to meet the needs of its audience is almost certain to founder. That’s true whether the market is a small town in Oklahoma, or a teeming metropolis like New York City.

While we may not be able to be all things to all people, we can be many things to many people. This is why the “multimedia” concept is so important in the 21st century.

Our print newspaper is our core product, and  the one to which traditionalists turn for information. Some changes you may have observed are on our front page, where we’re trying to shine an intense spotlight on the top story of the day with as much clarity as possible – to will catch the eye of a person strolling past a newsrack. There will still be “slow news days,” but we’re brainstorming on ways to ensure value in every edition.

For several years, we’ve been offering most staff-written stories on our website, at www.tahlequahdailypress.com. Many readers, especially younger ones and busy professionals on the go, prefer this platform. We’re proud to say we’ve won first place in the state for our website the past two years in the Oklahoma Press Association’s Better Newspaper Contest. But we won’t rest on our laurels; we’re making changes there, too. We’re starting to add online exclusive content, which we hope print and e-edition subscribers will find useful and interesting. And speaking of our e-edition, that’s undergone alterations in recent months. We’ve segued into a more user-friendly platform, and as new features are added, readability and ease of access will be enhanced.

A few years ago, we launched our Facebook page (www.facebook.com/tdpress), and we’re closing on 7,000 “likes.” We’re moving to a more dynamic look there, with more photos with our posts, but we’ll continue to offer our twice-daily budget updates; breaking news on crime, weather, sports, and key meetings and events; polls and reader queries; links to intriguing stories on our website or others; community calendar tidbits; and promotions we’re doing. Of course, we’ll continue the popular Saturday Forum, wherein “friends” can discuss pertinent topics of the day.

And now, to augment our initial foray into the world of social media, we’ve added Twitter to the mix (twitter. com @Tahlequah TDP). Statistics show that while many older adults may be embedded in the Facebook world, the younger set is more engaged in Twitter – a way to broadcast information in “tweets” of no more than 140 characters each. That may seem restrictive to the novice, but a tweet is much more than the sum of its characters. It can include links to other sites, photos, and “tags” that, if used properly, can both gather and disseminate information in ways never thought possible just a few short years ago. Each news staff member has a Twitter account,  to keep “followers” abreast of respective beats. Collectively, we have nearly 1,250 followers.

But we’re not finished. We’ve just dipped our toes into the waters of Instagram, where we’ll be uploading (and stylizing) some of the best photos our staff members take each week. We’ll soon be introducing Pinterest boards to categorize our coverage and further profile our photos.

In today’s globalized, lightning-paced and eclectic society, consumers of information, products and services are looking for new ways to get what they want. We hope we can meet you there, in as many niches as we can. Stay tuned!

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Editorials
  • Ban on wage hikes by municipalities a mark of hypocrisy

    The words “God” and “governor” may share the same first two letters, but the two are hardly interchangeable.
    But let’s assume Gov. Mary Fallin really isn’t deluded enough to place her powers on the level of a deity. What rationale would a woman who has championed smaller government and local control use to explain her hypocrisy in banning individual Oklahoma cities from raising minimum wages in their jurisdictions?

    April 18, 2014

  • Community cleanups a good way to ensure our collective success

    This is our community – and it’s no better than what we make it. Let’s make it look great.

    April 16, 2014

  • Attack at school in Pennsylvania: Mental illness root of problem

    Washington’s crusade against guns was dealt a severe blow on Wednesday. No, it wasn’t the Supreme Court curtailment of the Second Amendment right of all Americans to own firearms. It wasn’t an executive order handed down by the administration. It was the brutal assault by a high school student in Pennsylvania against his fellow students – with a knife.

    April 14, 2014

  • People with faulty zippers should be booted from office

    We may forgive, but we shouldn’t forget, because there’s serious work to do in Washington. That work will never be accomplished as long as flawed zippers - literally or figurately – are a pervasive problem.

    April 11, 2014

  • Do your part to fight animal and child abuse

    It’s hard to change the habits of an abuser, especially when mitigating factors – such as alcohol or drugs – are involved. And these patterns tend to repeat themselves in successive generations. But all of us can take one small step to help eradicate this epidemic, and that is to report it when we see it.

    April 9, 2014

  • NSA head lies to Congress, and seems to get away with it

    Is there an obvious pattern of criminality within these governmental agencies? If so, why isn’t the Judicial Department investigating?

    April 7, 2014

  • Pass for rich kiddie rapist proves that justice isn’t blind

    Someone in Wilmington, Del., needs to keep an eye on Superior Court Judge Jan Jurden for the next few months, because she might improve her standard of living due to a sudden influx of cash.
    There’s no other way to explain why Jurden would have sentenced an ultra-wealthy heir to the du Pont fortune to probation for raping his 3-year-old daughter. It’s an outrageous miscarriage of justice that once again proves when it comes to the U.S. justice system, the elite get a pass almost every time.

    April 4, 2014

  • Maybe it’s not $3.2B, but state should still account for tribal cash

    In an editorial published last week, the Daily Press said that through tribal compacts, the state of Oklahoma received about $3.2 billion in annual revenue, partly attributable to the 117 casinos (or 118, in some reports) run by 33 tribes in the state. The information we accessed for that piece was confusing, and had a typo or two, which may have led us to overstate – to a considerable degree – how much money the tribes actually give the state.

    April 2, 2014

  • Tribal compacts should mean state has money to perform its functions

    Oklahoma should be rolling in the dough. The statistics bear that out. Thirty-three American Indian tribes operate 117 casinos in this state. Thanks to “compacts,” these tribes have been sharing the wealth with the state of Oklahoma. And thanks to the casinos, that wealth is substantial.

    March 28, 2014

  • It’s time to turn in your candidate announcements

    If you are running for a political office for which Cherokee County voters can cast ballots, it’s time to turn in your announcement. We’ve already run a few, and expect several more. The primary elections are Tuesday, June 24, with the registration period to vote in this election closing Thursday, May 30.

    March 24, 2014

Poll

What to you think of a state Legislature proposal to forbid cities from raising the minimum wage? Choose the closest to your opinion.

The federal government should set the minimum wage across the board.
States should be allowed to raise their minimum wages, but not cities.
Both states and cities should be allowed to raise their minimum wages.
Cities should be allowed to raise their mimum wages, but not states.
There should be no minimum wage at all.
Undecided.
     View Results
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