Sun, Nov 22 2009
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Icons of experience By JOSH NEWTONStaff Writer The one name not in the book? Abraham Lincoln, the Republican who led his party to victory that season, and became one of the most talked-about presidents in history.
“We do a lot of polling right now,” said Price. “But this just goes to show you, you don’t always know how things are going to work out.” Buttons and bumper stickers from years past aren’t much different than those of today, said Price. “America needs [George] McGovern,” one read. Another: “We can’t afford four more years of Nixon.” “The more you read, the more it sounds familiar,” said Price. A full-page Dallas Times Herald advertisement on Nov. 1, 1964, for Barry Goldwater’s campaign and targeting opponent Hubert Humphrey, had a block of text deleted by the newspaper “on advice of legal counsel.” The ad also claimed Humphrey was in favor of “socializing the U.S.”; “recognizing Red China”; “aid to communist countries”; and “turning Panama Canal over to the United Nations.” Another full-page advertisement in support of Gerald Ford’s campaign against Jimmy Carter portrayed a copy of Newsweek, which had recently interviewed Ford, and a copy of Playboy, which had interviewed Carter. When picking a president, Ford said the U.S. citizens could read the Newsweek interview, or the Playboy interview, the latter of which was a controversial move during the ‘70s. “Buttons date back to George Washington,” said Price. One of the first read: “G.W., long live the president!” “In 1896, they really began to be used extensively for campaigning,” Price said. “They were much smaller in the old days.” His oldest campaign button is one for Grover Cleveland. Others cover local and national politics, from simple messages to more in-depth issues. “This one was ironic,” Price joked, holding up a button that claimed, “Nixon’s the One!” “It was put out by the Nixon campaign, but after it became more clear what he was doing,” said Price, referring to the Watergate scandal, “I admit, I pulled it out and started wearing it.” One button simply read “.59” and referred to a time when women were making that amount, compared to a man’s $1. Another, he said, proved Democrats do pray: “Please, God, no more Republicans!” 
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