Tahlequah Daily Press

Features

October 23, 2012

Rader loved Tahlequah’s Rockwellian feel

TAHLEQUAH — Matthew Rader has taken his small-town Tahlequah upbringing and coupled it with an exceptional college education to make a splash in the Big Apple.

Rader now works in New York City as director of Men’s Shaving Systems Marketing for Schick Razors, a division of Energizer Holdings Inc.

“I truly enjoy the general manager nature of running a section of the company, and most specifically, developing the strategies to drive the business based on discovering new and different motivational and emotional insights about the male consumer target,” Rader said.

This past year, he traveled on business to South Africa, which offered a tremendous opportunity to see a different part of the world, he said.

Prior to landing a marketing career, he spent four years as a legislative aide on the staff of then-Rep. Tom Coburn, R-Okla., in Washington.

Rader has a Bachelor of Science degree from Cornell University, and Master of Business Administration from Zarb School of Business at Hofstra University.

“I was an economics major in undergraduate school,” he said. “I ended up in this major based on an interest in going into politics, and having a degree I felt had direct application to that interest. Going back for business school was a direction I chose after careful counsel with Coburn, and I felt having an advanced business degree would give me the right tools for pursuing my next step in life. It led me to brand marketing.”

Once or twice a year, Rader makes it back to Oklahoma. What he misses most about Tahlequah is the community feel and the ability to see friendly faces all the time.

“I love being connected to the towns I live in, and I miss that about Tahlequah,” Rader said.

Tahlequah is an exceptional place to grow up, Rader said, because it has such an amazing community connection.

“There is such pride in Tahlequah, and wanting to support what is going on in the community. Additionally, given its size and the fact that it has a university, there is the ability to have a wealth of experiences right at your doorstep,” he said.

What he enjoyed the most about growing up in Tahlequah was its Rockwellian feel.

“As I look back on my youth, I appreciate the comfort and safety I felt being able to be out and about just being a kid in a small town, enjoying running around with my friends, seeing parades, and seeing friendly faces at every turn,” he said.

He admitted boiling down his memories to one or two favorites is tough.

“My life as a kid in Tahlequah would be a great answer, but if we are being specific, first, being part of the 1989 Tahlequah High School Tigers state runner-up football team. The memory of that entire season and seeing how the town was so behind us really made that memorable and special,” he said.

He also has fond memories of canoeing on the Illinois River.

“I loved to do that, and have many great memories of doing that on weekends,” he said.

His mom, Deborah, a middle school teacher, first met his father, the late Dr. Brian Rader, a political science teacher at Northeastern State University from 1972-1995, when she was a student.

His siblings are Col. Ace Shrum, U.S. Air Force Academy, Bolivia, U.S. military attaché to the U.S. Embassy in Bolivia; Shane Rader, tennis instructor, Charleston, S.C.; and Melody Reed, a stay-at-home mom who lives in Little Rock, Ark.

Rader said a number of people have influenced him.

“Wow, so many people made an impact on me and shaped who I am today,” he said. “First, my family. [I appreciate] my dad, mom, brothers and sister for all the love, support, guidance and positive reinforcement they gave me. Coach Charlie Cooper, Connie and Marcus Hendricks were like second parents to me. [There were] teacher Jan Sheets, teacher Marjorie Malone, coach J.R. Winton, coach Ken Hayes, Wes and Brooks Connor, and many others too numerous to count and name.”

The positive benefits he got from growing up here vary from his family to work ethic.

“I firmly believe my balanced approach to life, my family first focus and blue collar-like work ethic are derived from my youth growing up in Tahlequah,” Rader said. “All my impressionable years taught me family was at the heart of a solid personal foundation, and that through hard work, dedication and passion for what you are involved in, success can be the result.”

He still maintains contact with his best friend, Chad Hendricks, who lives in Skiatook. He also stays in touch with Jeremy and Vida Berry, Bo Connor, Andrew Walker, and David McQuitty.

Rader is engaged to be married this coming summer to Meris Horowitz of Albany, N.Y. He has two children from a previous marriage: Madeline, 9, and Jackson, 6-1/2.

 

To see the complete version of this article, subscribe to the Daily Press e-edition by following the link below.

Click here to get the entire Tahlequah Daily Press delivered every day to your home or office.

Click here to get a free trial or to subscribe to the Tahlequah Daily Press electronic edition. It's the ENTIRE newspaper (without the paper) for your computer, iPad or e-reader.

1
Text Only
Features
  • M Farinelli Live music spans the county during August

    Cherokee County has experienced mild weather this summer, but it’s about to heat up with an August packed with live music.

    July 31, 2014 1 Photo

  • rf-Quilt-1.jpg UKB quilting class touts tribal tradition

    Recently, several women and one man gathered to learn or refresh their sewing skills. They created quilt pieces at the United Keetoowah Band Wellness Center, with instructors Cindy Hair and Ernestine Berry, director of the John Hair Cultural Center and Museum.

    July 30, 2014 1 Photo

  • rf-Faith-7-29.jpg New opportunity opens door for local pastor

    A unique opportunity for ministry training will begin next year in Tahlequah.
    The River Ministries will be launching The River Training Center, a complete ministry school. The training center will also perform community outreach and sponsor mission trips, all beginning in January 2015.
    The founder of the school, Pastor Brandon Stratton, was raised in Tahlequah and previously pastored Calvary Assembly of God Church.

    July 29, 2014 1 Photo

  • 22ndAmendment.jpg Presidential terms limited by 22nd Amendment

    The past 30 years have been marked by occasional grumbling from one American political party, and celebration from the other - depending on who occupies the White House - about the disqualification of a president after eight years of service.
    For much of the nation’s history, a presidency could last indefinitely.

    July 26, 2014 1 Photo

  • sg-Paperbacks.jpg Paperbacks still survive in the digital age

    In an era when mobile technology is always at hand, most people can access an electronic book at any time. Such literary luxuries weren’t widely available to previous generations until the dawn of the paperback book.
    Wednesday, July 30, is set as a day to celebrate the low-cost, portable book during National Paperback Book Day.

    July 25, 2014 1 Photo

  • rf-skydiver-tomahawk.jpg Former resident tapped for national skydiving award

    A man known locally for putting Tahlequah on the international map by bringing world-class skydiving events to town is being inducted in the National Skydiving Museum Hall of Fame in October.
    Norman Heaton said he’s very honored to be selected for the prestigious award given to people who have made significant contributions to the sport of skydiving.

    July 22, 2014 1 Photo

  • 20th-Amendment.jpg Inauguration day changed by 20th Amendment

    Sometimes an amendment is added to the U.S. Constitution that is uncontroversial and virtually unlitigated.
    Such is the 20th Amendment, which moved the seating of the new Congress and the presidential inauguration day to January, and enumerates procedure if a president-elect dies or cannot take office.
    Because the “Lame-Duck Amendment” addresses procedure, it is long.

    July 21, 2014 1 Photo

  • rf-School-Fashion.jpg Fashion show to feature local teachers

    A fun fashion event that will provide funds for one lucky area school is coming up next weekend.
    Local teachers and students have until Tuesday, July 22, to sign up for the Teacher and Student Back 2 School Fashion Show at Arrowhead Mall in Muskogee.

    July 21, 2014 1 Photo

  • rf-actress.jpg TV’s ‘Mistresses’ has second local tie

    Tahlequah has at least two ties to the TV drama “Mistresses.”
    Local florist Josh Cottrell-Mannon designed the flower arrangements for the show’s season finale, and Arriane Alexander, daughter of local resident Sharilyn Young, is portraying a television news reporter.

    July 16, 2014 1 Photo

  • rf-Stark-Sequoyah.jpg Stark enjoys making a difference

    Kristin Stark, Sequoyah Elementary Teacher of Year, loves teaching, and has a desire to make a positive difference in the lives of children.
    “I love making a difference in the lives of children; it is a wonderful feeling to make a positive impact on a child,” said Stark.

    July 15, 2014 1 Photo

Poll

Do you think "blue laws" related to Sunday alcohol sales in Oklahoma should be relaxed? Choose the option that most closely reflects your opinion.

Alcoholic drinks should be sold Sundays in restaurants and bars, and liquor stores should be open.
Alcoholic drinks should be sold Sundays in restaurants and bars only; liquor stores should stay closed.
Liquor stores should be open Sundays, but drinks should not be served anywhere on Sundays.
The law should remain as it is now; liquor stores should be closed, and drinks should be served on Sundays according to county option.
No alcohol should be sold or served publicly on Sundays.
Undecided.
     View Results
Tahlequah Daily Press Twitter
Follow us on twitter
AP Video
Couple Channel Grief Into Soldiers' Retreat WWI Aviation Still Alive at Aerodrome in NY Raw: Rescuers at Taiwan Explosion Scene Raw: Woman Who Faced Death Over Faith in N.H. Clinton Before 9-11: Could Have Killed Bin Laden Netanyahu Vows to Destroy Hamas Tunnels Obama Slams Republicans Over Lawsuit House Leaders Trade Blame for Inaction Malaysian PM: Stop Fighting in Ukraine Cantor Warns of Instability, Terror in Farewell Ravens' Ray Rice: 'I Made a Huge Mistake' Florida Panther Rebound Upsets Ranchers Small Plane Crash in San Diego Parking Lot Busy Franco's Not Afraid of Overexposure Fighting Blocks Access to Ukraine Crash Site Dangerous Bacteria Kills One in Florida Workers Dig for Survivors After India Landslide Texas Scientists Study Ebola Virus Smartphone Powered Paper Plane Debuts at Airshow Southern Accent Reduction Class Cancelled in TN
Stocks