Tahlequah Daily Press

Features

August 26, 2013

Digital media helping draw visitors

TAHLEQUAH — srowley@tahlequahdailypress.com

When asking people to spend leisure time in Tahlequah and Cherokee County, digital media platforms h ave become indispensable.

The Tahlequah Main Street Association has employed Google display ads and YouTube videos to promote the Red Fern Festival outside of this area.

“Digital media and communication is very important to Main Street and tourism,” said Drew Haley, director of the Tahlequah Main Street Association. “It allows us to reach a large audience outside of Tahlequah at a low price. It also has numbers. You can see how many people view the videos.”

Digital media is helping boost interest in the state, too.

Google Inc. recently announced the results of a month-long digital marketing study in conjunction with the Oklahoma Tourism and Recreation Department. TravelOK.com, the official Oklahoma tourism site, used Google’s YouTube TrueView advertisements with the department’s 2013 spring media campaign.

The study’s goals were to evaluate TrueView’s opportunity to drive economic impact, identify the most effective media mix, and increase website visitation and pages viewed per visitor. OTRD budgeted for YouTube TrueView advertisements in chosen markets.

TravelOK.com moved into the top spot among state tourism department sites based on visitation during April 2013. The TrueView campaign pushed Oklahoma ahead of even Hawaii, which spends $83 million per year on advertising and promotion - eight times Oklahoma’s budget.

“The site is attractive and well-designed,” said Kate Kelly, tourism director for the Tahlequah Area Chamber of Commerce. “It has beautiful photos and helps inform people about our part of the state.”

Haley added that TravelOK.com “gets 18,000 visitors a day.”

The site offers online services that allow the Chamber, tourism board and Main Street Association to tell visitors about local events.

“We have already put in our events for 2014,” Kelly said. “We always send accompanying photos. The OTRD also has a fulfillment center online. When we get visitor guides, we drop them in there, which saves us postage and mailing time. Then they can stock visitors centers around the state with our guides. People traveling on Interstate 35 can read about Tahlequah.”

Discussing Cherokee County’s biggest tourism draws, Kelly said the recreational attractions are obvious, but often seasonal.

“Of course, there is the Illinois River and Lake Tenkiller,” she said. “However, when taking the entire year into account, I would say the biggest interests of visitors to this area are Cherokee history and culture.”

Kelly said digital platforms ease the passage of information to potential visitors to northeast Oklahoma.

“It is very easy to point people in the right direction,” she said. “If someone is interested in Cherokee lineage, they can be told about the Heritage Center, where there is a Cherokee genealogist on staff.”

Whatever the method of communication, whether digital or traditional, Kelly said it is important to impart enthusiasm.

“Tahlequah is a great place to promote, and I love living here,” she said. “If you are sincere about how much you love this area, it shows through and it is easy to convey that to others.”

Check it out

The Tahlequah Daily Press has moved forward into the digital world, with the foundation being the website at www.tahlequahTDP. You can like us on Facebook (face book.com/tdpress); follow us on Twitter (@TahlequahTDP); and check us out on our newest ventures on Instagram and Pinterest (both TahlequahTDP).

1
Text Only
Features
  • rf-skydiver-tomahawk.jpg Former resident tapped for national skydiving award

    A man known locally for putting Tahlequah on the international map by bringing world-class skydiving events to town is being inducted in the National Skydiving Museum Hall of Fame in October.
    Norman Heaton said he’s very honored to be selected for the prestigious award given to people who have made significant contributions to the sport of skydiving.

    July 22, 2014 1 Photo

  • 20th-Amendment.jpg Inauguration day changed by 20th Amendment

    Sometimes an amendment is added to the U.S. Constitution that is uncontroversial and virtually unlitigated.
    Such is the 20th Amendment, which moved the seating of the new Congress and the presidential inauguration day to January, and enumerates procedure if a president-elect dies or cannot take office.
    Because the “Lame-Duck Amendment” addresses procedure, it is long.

    July 21, 2014 1 Photo

  • rf-School-Fashion.jpg Fashion show to feature local teachers

    A fun fashion event that will provide funds for one lucky area school is coming up next weekend.
    Local teachers and students have until Tuesday, July 22, to sign up for the Teacher and Student Back 2 School Fashion Show at Arrowhead Mall in Muskogee.

    July 21, 2014 1 Photo

  • rf-actress.jpg TV’s ‘Mistresses’ has second local tie

    Tahlequah has at least two ties to the TV drama “Mistresses.”
    Local florist Josh Cottrell-Mannon designed the flower arrangements for the show’s season finale, and Arriane Alexander, daughter of local resident Sharilyn Young, is portraying a television news reporter.

    July 16, 2014 1 Photo

  • rf-Stark-Sequoyah.jpg Stark enjoys making a difference

    Kristin Stark, Sequoyah Elementary Teacher of Year, loves teaching, and has a desire to make a positive difference in the lives of children.
    “I love making a difference in the lives of children; it is a wonderful feeling to make a positive impact on a child,” said Stark.

    July 15, 2014 1 Photo

  • sr-19thAmendment.jpg Women got the vote with 19th Amendment

    During its first 140 years, the United States Constitution underwent a series of changes intended to extend voting rights to those who were not white or didn’t own property - but as the American experiment entered the 20th Century, half the adult population still had no protection to vote.
    Though they certainly had political opinions, women could not cast a ballot in most states. That changed with passage of the 19th Amendment.

    July 13, 2014 1 Photo

  • renee-storyteller.jpg Cherokee, Tlingit storytellers to share their craft during special NSU event

    Two Native American cultures will be represented during a storytelling workshop featuring Cherokee Gayle Ross and Tlingit and Cherokee dancer and storyteller Gene Tagaban, of Seattle.

    July 10, 2014 1 Photo

  • 1-ts CN opt 1.jpg Cherokees commemorate Act of Union

    Cherokee Nation dignitaries met on the historic courthouse square Tuesday to commemorate the 175th anniversary of the Act of Union following the end of the Trail of Tears Removal.

    July 9, 2014 1 Photo

  • rf-vol-July.jpg Firefighting fills a big role for Kimble

    Community service is both work and volunteering for Cherokee County 911 Coordinator/Director Marty A. Kimble.
    Kimble is also fire chief for Gideon Volunteer Fire and Rescue, president of the Grand View School Board, and northeast regional vice president of OklaNENA (National Emergency Number Association).

    July 8, 2014 1 Photo

  • rf-artist-July-2.jpg Fulk discovered art talent after retirement

    It’s not unusual for retired folks to turn their hand to the arts. Count George Fulk among that number.
    The former optometry professor at Northeastern State University and bird-watching enthusiast has found he also has a talent for watercolor painting.

    July 1, 2014 1 Photo

Poll

Do you believe school administrators and college presidents in Oklahoma are paid too much?

Strongly agree.
Somewhat agree.
Somewhat disagree.
Strongly disagree.
Undecided.
     View Results
Tahlequah Daily Press Twitter
Follow us on twitter
AP Video
Judge Ponders Overturning Colo. Gay Marriage Ban Airlines Halt Travel to Israel Amid Violence NYPD Chief Calls for 'use of Force' Retraining VA Nominee McDonald Goes Before Congress Bush: Don't Worry, Sugarland Isn't Breaking Up US Official: Most Migrant Children to Be Removed Police Probing Brooklyn Bridge Flag Switch CDC Head Concerned About a Post-antibiotic Era Raw: First Lady Says `Drink Up' More Water Courts Conflicted Over Healthcare Law Holder Urges Bipartisanship on Immigration Raw: Truck, Train Crash Leads to Fireball US Airlines Cancel Israel Flights Obama Signs Workforce Training Law Crash Victims' Remains Reach Ukraine-held City Diplomatic Push Intensifies to End War in Gaza Cat Fans Lap Up Feline Film Festival Michigan Plant's Goal: Flower and Die Veteran Creates Job During High Unemployment
Stocks