Tahlequah Daily Press

Local News

July 17, 2013

Hostess snacks make welcome return

TAHLEQUAH — They may not profess it loudly in public, but folks who favor sweets were delighted to learn last week that Hostess snacks have returned to the shelves.

With the exception of Ding Dongs, the little morsels of cakey goodness returned on Saturday to local stores: the beloved Twinkie, Cupcakes and Donettes.

Reasor’s Store Manager Glenn Stafford said the local grocery received the first shipment last Friday.

“We got them in Friday night and had them on the shelves by Saturday morning,” said Stafford. “They’ve been selling really quickly, but we’ll have steady shipments.”

Tuesday morning, the Reasor’s display had only three boxes of Twinkies left, two of which were purchased by (ahem) Press staffers.

While the boxes have been flying off the shelves, consumers may be a little surprised once they get them home and tear into them. According to a report by the Associated Press, Twinkies now have 15 fewer calories and weigh 4 grams less.

Hannah Arnold, spokeswoman for Hostess, told the AP the size change was made in “mid-2012” by the former company. Arnold also pointed out the longer shelf life - 45 days compared to the previous 26 days – was also made by the predecessor company last November.

Daily Press Facebook friends had mixed reviews on the Twinkie, as well as the motive behind the product’s disappearance and return.

Chelsea Dorr, Atwoods employee, believes it was all a big marketing scheme.

“I think it was all just a way to make money,” said Dorr. “Twinkies gone - everyone freaks out and buys them. Twinkies back - let’s buy more.”

Local resident Tiffany Fiedler agrees with Dorr, saying it had to be a clever marketing ploy.

Sheri Odom, custodian at Heritage Elementary School, is thrilled the snacks are back.

“I, for one, am happy that the Twinkles are back,” said Odom. “They are my one splurge food that I allow.”

Local resident Dusty Childress was so happy Twinkies returned he’s using a Twinkie image on his Facebook page.

“I think my profile pic speaks for itself,” said Childress. “I bought a box at midnight on [July] 15.”

A couple of respondents were despondent over the lack of Hostess Ding Dongs.

“Walmart had [Twinkies] Friday and they were gone by the next morning,” said Calhoon. “They need to hurry up with the return of Ding Dongs.”

Frances Boyd, manager of a local convenience store, said they have yet to receive a shipment.

“It would be nice if the small stores could get something before Walmart,” said Boyd. “I ordered them two weeks ago, but can’t get them, but Walmart has a big display. Go figure.”

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