Tahlequah Daily Press

Local News

April 4, 2014

NSU ‘ducks in’ to host 43rd Media Day

TAHLEQUAH — Hundreds of students visited the University Center on the campus of Northeastern State University Thursday to hear from experts and educators about facets of the mass communication field.

NSU’s Department of Communication and Media Studies hosted the 43rd Media Day, which offered instructional seminars, contests, awards, prizes and T-shirts to students from area high schools, colleges and middle schools.

“We invited 15 schools and 14 showed up,” said Audra Hurley, student coordinator of the event and an NSU senior. “There were about 20 to 30 students from each school. We were worried some might not be able to attend because the schools had so many snow days. But the turnout was very good.”

The outdoorsy theme for the 2014 Media Day was “Hunting for Leads, Fishing for Reads.” Students were invited to participate in a dress-up competition as their favorite member of the Robinson clan from the A&E network’s “Duck Dynasty.”

“I am kind of an outdoors person,” Hurley said. “Last year’s theme was the ‘80s, and it was fun and loud. I thought with shows like ‘Duck Dynasty’ being really popular right now, it might be fun to do a hunting and fishing theme, and it has worked out really well.”

The schedule included two teaching sessions, and onsite competitions in digital photography, feature writing, sports writing and advertising.

“The students said they loved the information we provided,” said Dana Boren, mass communication instructor. “We discussed a number of topics, but we placed some extra focus on Twitter hashtags. Those are really popular with these age groups. We talked about the best practices when using hashtags in marketing or advertising, and we had them come up with hashtags for their own schools and share them.”

Session topics included yearbook concepts, advertising trends, multimedia journalism, instruction in the Macintosh applications InDesign and Photoshop, and roundtable discussions for editors and advisers.

The multimedia journalism presentation was given by Jon Dallis, multimedia producer with Lakes Country 102.1 FM and Okie Country 101.7 FM in Muskogee. He is a 2012 graduate of NSU.

“The students were really excited during the workshop,” Dallis said. “Afterward, they wanted to know more. Journalism is an ever-growing tapestry and we can’t stand still. I really enjoyed taking part in Media Day, and I’m excited to see what the future holds for media in Oklahoma.”

Dr. Dana Eversole, professor of mass communication, has been part of NSU Media Day for 26 years.

“The neatest thing about this event is the number of schools and advisers who keep returning,” Eversole said. “Some have attended for as long as I’ve been here. I appreciate these men and women who stick with us.”

Eversole said Media Day is now planned mostly by students enrolled in mass communication and media studies.

“They did a fantastic job again this year,” she said. “Those of us in the department now just sit back and offer guidance or advice. Audra is amazing. She has received high-paying job offers to start work now, even before she graduates. I hate to see her go.”


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