Tahlequah Daily Press

Local News

August 31, 2012

Grocer offers customers incentive program

TAHLEQUAH — Patrons of Reasor’s may have noticed a new incentive program when arriving at the check stand, as staffers ask “Are you a Reasor’s Rewards member?”

The Reasor’s Rewards Points Program for discounted prices on gasoline has been available since early May.

Reasor’s joined forces with QuikTrip to offer benefits to grocery patrons who spend at least $50 when shopping at any of the 16 locations in Tahlequah and the greater Tulsa area.

For every $50 spent in a single transaction, excluding taxes, customers can earn five Reasor’s Reward Points, according to Reasor’s website.

Transaction items cannot include fuel, postage stamps, lottery tickets, car washes, alcoholic beverages, tobacco, all gift cards, money orders, phone cards, Western Union, tickets, copy or fax machine service, fundraising books, returned check service fees and items prohibited by law. The reward points are determined after discounts, coupons and excluded items have been subtracted from the sale.

Reasor’s Rewards Project Manager Dennis Maxwell said the program was tested at stores at Catoosa and 15th and Lewis in Tulsa for several years, as the business have fuel centers – Lil’ Reasors – at these locations.

“We partnered with QuikTrip to be able to make this promotion available to more of our customers,” he said.

The acquired points can be used to deduct 5 cents off the per-gallon price of gasoline or diesel up to 20 gallons, the Reasor’s website states. These reward points, which can also be earned through pharmacy transactions not involving federal or state government programs, expire 60 days from the date of purchase.

Maxwell said the points are good for up to 20 gallons of fuel, but noted any unused points in the fill-up are lost.

“Once they are used for any number of gallons, the points are reset to zero,” he said.

According to QuikTrip website, there are 15 locations in and around Tulsa, five offer diesel. The nearest QuikTrip for customers living in the Tahlequah area is located in Claremore, 151 S. Fred Swan Lane, 43 miles away. The next closest location is in Broken Arrow, 8100 E. Highway 51, 44 miles away. Both sites offer diesel and are open 24 hours a day.

“The points earned for fuel expire after 60 days, although we will soon be launching a new program with other benefits,” said Maxwell. “We will also have promotions where use of the card registers the customer.”

Maxwell added that Reasor’s is “looking for a local solution” to the availability of a fuel station in Tahlequah, but could not comment any further.

Customers who want to check their reward points can do so by reviewing their sales receipt, visiting reasors. com or calling (800) 732-7677.

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