After a nine-year hiatus, Jeremy Scott has decided to go retro again.
The local videographer, producer, writer, and musician will reboot his show “Retro Americana” on June 3.
Scott began "Retro Americana" as a solo project on INTV, a Tahlequah-based cable TV station. He produced three seasons, with a total of 60 22-minute episodes.
"The first two seasons, in my opinion, sucked. I had other shows to deal with at INTV - seven or eight - and didn't have time to really develop it. The third season came into its own," said Scott.
As technology and attention spans have changed over the past decade, the new season of "Retro Americana" will offer shorter episodes, which will be released on Facebook and YouTube.
"Each episode will be 10 to 15 minutes. That's kind of pushing it by today's terms," said Scott. "I'm taking a risk, but the hope is enough people will get it and watch."
The content is mainly Scott's introducing commercials from the 1950s to 1990s, as well as offering up some of his memories and jokes. This season will have an emphasis on fast food.
"We'll have other commercials, but love it or hate it, you can't dismiss the fact that fast food has a place in history," he said.
The first three seasons didn't feature anything past the '80s decade, but with 1990 about to be 30 years ago, Scott decided to include that decade.
"Before I show each video, I give some facts, a little trivia. If it's something I remember as a kid, I'll throw my 2 cents in," said the 43-year-old Tahlequah native. "My aunt said the show comes across as a late-night show. She's right, because the commercials are the stars."
While each episode was scripted, Scott said it was more bullet points than a full write-up.
"I like it to be loose and have an unrehearsed feeling," he said.
Another aspect that has changed this time around is that Scott has some behind-the-scenes help. Nate Jones did sound, while Matt Mason ran camera. It was filmed at Gary Kirkpatrick's Morgan Street Studio, and many set pieces are on loan from David Troutt at Neat Stuff. The set was built by Scott's cousin, Brad Hale.
"All of it is Tahlequah-made. It's nice to have people having your back," said Scott. "Nate did a great job with sound. Matt did a good job keeping me on track so I didn't ramble too much."
All 10 episodes were filmed in about five hours on the same day. If Jones hadn't caught the sound of a distant lawnmower in the background while filming, Scott wouldn't have known about the interruption until he was editing the episode. Scott said he's not looking to make money on the project, but he will be boosting the episodes to specific demographics and other cities, such as Tulsa, Oklahoma City, Brooklyn, Los Angeles, and Austin, Texas.
"Hopefully, I'll get somewhat of a coast-to-coast following. I have friends who live in all of those places," he said. "I dropped the boost to age 25 because the kids I know ask about the '80s."
While Scott has a serious side - he runs Scott Media and is a Cherokee County Democratic Party delegate - he said he is too adventurous to sit at a desk all day.
"One time somebody - they were joking when we were talking about the retro thing - said, 'Why don't you grow up?' As a creative person, you can't let that kid inside die. You have to let that kid out," said Scott. "If you are not a creative person, you kind of have tunnel vision. We have creative people in this town - more than people realize. We need to get the public behind it more."